Big topic for today was
“Which comes first – the advertising copy or the product?”
…. Should you invent the product before you try to sell it,
Or should you try to sell it and then invent it?
I argued on the side of do the sales first …. If nobody wants
One, there’s not much sense in inventing it.
Vision always comes first, even though
Thomas Edison claimed invention to be a 3-part process:
1. Get the money
2. Find the need
3. Invent the invention
Getting the money requires some sort of plan, dream, or scheme - a vision that must be comunicated to the financiers.
…. Unless it is ducks. There always needs to be more duckological thought
……..regardless of what everybody wants!